Recent Roles
MAS
(Contract Copywriter)
At MAS, an award-winning experiential agency in NYC, I worked as the in-house copywriter embedded within the strategy and creative teams. I shaped brand voice, developed creative concepts, and wrote across activations, case studies, and RFPs -playing a key role in winning new business and delivering award-winning work. Clients included Anthropic (Code w/ Claude), Google, Snapchat (AR Developers Zone, Lens Studio, Spectacles), YouTube (Shorts, Coachella), Downy, Coca-Cola, Aston Martin F1, and more, spanning categories from tech to FMCG, each one grounded in a culturally sharp, emotionally resonant narrative.
Executive Presence
(Senior Content Specialist & Ghostwriter)
At Executive Presence, I helped elevate the personal brands of top-tier founders, CEOs, and VCs through strategic Thought Leadership content. My role combined ghostwriting, editorial planning, and social storytelling to grow visibility, provoke conversation, and position clients as frontrunners in their respective industries. Clients ranged from advertising and insurance executives, AI and Web3 founders, to private equity partners and growth-stage startup leaders.
Stream Companies
(Senior Writer & Content Marketing Specialist)
Working within one of the U.S.’s leading full-service automotive ad agencies, I owned content and copywriting across internal campaigns, client websites, pitch decks, and national dealership programs. I led copy for the Subaru Certified Paid Search Program, Stream's NADA Las Vegas Expo Campaign, and helped reimagine Stream’s own brand positioning. My content drove increased engagement and consistency across marketing channels, whilst helping elevate existing collateral for award submissions.
Scale Facilitation
(Senior Copywriter & Communications Analyst)
As the sole Senior Copywriter across the U.S. and Australian offices, I led content creation for internal comms, investor decks, brand positioning, and external campaigns. Reporting directly to the CMO and COO, I helped translate complex innovation and investment narratives into digestible, high-impact copy. My work supported the company’s international expansion and strategic partnerships across a range of highly technical, highly regulated industries.
Catch.com.au
(Copywriter)
At Catch (Australia’s largest online marketplace at the time), I wrote and optimized copy across web, SEO, email, social, and in-app. I developed brand tone across thousands of SKUs, drove conversion-focused messaging, and contributed to major integrations with brands like Nike, Adidas, Target, Apple, Microsoft, and Kmart. I also trained junior writers, helping scale output while preserving quality and voice.
