Melbourne reared, Big Apple based

About me

A senior creative and copywriter with nearly a decade of experience crafting culture-shaping campaigns, bold brand voices, and ideas that don’t just make noise - they make moves.

From experiential activations in Las Vegas to thought-leadership ghostwriting for startup CEOs, my work lives at the intersection of strategy and storytelling. I've written for automotive giants, gut health disruptors, prestige fashion brands, and AI visionaries - constantly adapting tone, format, and channel to meet the moment and move the audience.

After sharpening my pen across Australia’s biggest eComm brands and leading agencies, I brought my talents to New York, where I'm currently pursuing a larger bite of the big apple.

I've got the range of a seasoned generalist and the instincts of a brand purist. Equal parts concept and craft. A joy to work with, a weapon in a brainstorm, and a safe pair of hands under pressure.

MLB to NYC